1. You have already outsourced course materials with another provider
2. You intend to keep a spirit store on campus
3. You need to decrease financial exposure and optimize merchandise revenues
4. You see an opportunity to expand pop-up shops, events, eCommerce, social media, and gain additional merchandise flexibility
Gaining sole focus on merchandising can have a profound impact. It's not uncommon for us to double (or more) existing merchandise revenue while delighting students and the community and expanding your brand and influence throughout the community.
The needs of this configuration vary depending on your current space, and any changes that might be happening concurrently with course materials. Things we pay special attention to are space renovations, pop-up expansion opportunities, club, department, and event spending and potential, existing social media presence and opportunities for expansion, etc. Our approach optimizes for many purchase surface areas, in-store being a big one of course, but it's just one of them.
Even if you're years away from making this decision we're here for guidance, advice, or just to be a sounding board.
